2008, The Year of You and "Force Feedback"

Whew ... wasn't sure we would make it but here we are ... 2008 in all it's glory. (well at least it's here, glorious on not!) Let us all hope that 2008 becomes a turning point for us all personally, politically and socially. On a Global level we deserve better, but it's up to us to demand it!

This is a new Blog and I've been quiet for quite a while ... but by no means inactive! I've been immersed in the New and have a lot to share. The world of audience experience has been deeply on my mind and is where I have been putting my focus. Not just large group audiences but audiences of one ... like you. Not just in theatres, the living room, events and online, but in permutations across daily life which are radically expanding the ideas of what is "out-of-home" media such as digital retail and smartphones.

The bad news is that audiences like you and me have been getting short shrift from advertisers and media moguls
The good news is that it looks like 2008 is the year when some major shifts are in motion to change all that. From retail stores where customers are insisting on a better level of customer information, service and value ... to "user intelligent" Web 2.0 websites ... to digital games where "force feedback" on player motions has made the Wii platform the far and away winner in the gaming console arena ... audiences are taking control of what they watch, buy and do. No longer willing to be passive recipients, customers and audiences are insisting there is more and they want it. Consumer brands, media companies and everybody else ... take note.

I'm going to be taking a journey across experiences large and small where the audience, large and small, is being cherished and nurtured. Come back and join me once in a while.

For starters, take a look at TED and some "Ideas worth spreading"... (http://www.ted.com/index.php/talks/view/id/65 ... we'll be visiting TED a lot) ... this one is about digital interfaces and what will be the beginning of a new era in user experiences.

Happy 2008 to All!! Keep coming back ...