Monday, January 11, 2010

Google's "Near me now" brings search Home ... to your local business

With "Near Me Now", Google has completed a powerful loop that should prove a major consumer tool ... and a major opportunity for small businesses in America. Currently for iPhone and Android, the system uses the users phone GPS tracking to match up local businesses that have what you want. Beyond coffeeshops and restaurants,  retailers, theatres and event promoters can create a new dynamic with search that is right in the sweet spot of interested passersby.

Keep in mind this can effectively leveraged by regional business associations, retail malls, business parks or sponsored by distributors to point to local outlets. I've been working with GPS enabled wireless visual intelligence for a number of years and have seen how enabling field force users with the right information on a real-time basis makes a decisive difference. We can only use the information we have ... and "Near Me Now" opens up some very interesting horizons to businesses that sense how to connect with their customers. This is one to watch ...

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